The single biggest problem in communication is the illusion that it has taken place.
- George Bernard Shaw
CSB Communication Inc.'s strategic planning process determines an organization's long-term goals and then identifies the best way to achieve them.
With this fundamental step in place, your organization can now move ahead in an organized, cohesive way. Once the strategic plan is in place, all other planning flows from it, such as marketing and sales, public affairs, joint ventures, human resource deployment and finances.
Quite often, an organization's leadership already know much of what will go into a strategic plan. However, development of the strategic plan greatly helps to clarify the organization's plans and ensure that leaders and staff are all on the same page.
The CSB Communications Inc. strategic planning approach utilizes an array of diagnostic tools designed for maximum flexibility. Our strategic planning process is inclusive, and can easily be adapted to small, medium or large organizations, whether they be for-profit or not-for-profit. We have successfully created strategic plans for First Nations organizations and businesses, and are sensitive to the unique needs of these clients.
We gather information from as wide a sample of directors, management, staff, customers and volunteers as possible. In order to assist with eventual buy-in of the strategic plan, we encourage our clients to involve as many people from across the organization as possible.
The CSB Communications Inc. strategic planning process can help unite your organization by breaking down information and managerial silos.
Strategic Planning Process
Our strategic planning process will take your organization through the following steps:
2. Mission (What is our purpose)
3. SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats
4. Goals (What do we want to do, more focused than the vision)
5. Objectives (How do we accomplish the goals)
6. Strategies (How are we going to get there -- operational planning)
Strengths, Weaknesses, Opportunities, Threats
Our SWOT analysis looks at future possibilities for your organization through a systematic approach of introspection into both positive and negative possibilities for the organization. It is a relatively simple way of communicating ideas, policies, and concerns to others. It can help managers to quickly expand their vision. Perhaps the most important aspect of a SWOT analysis is that, whatever course of action is decided, decision making should contain each of the following elements: Building on Strengths, minimizing Weaknesses, seizing Opportunities, and counteracting Threats.
Strategic Planning fundamentals