The single biggest problem in communication is the illusion that it has taken place.
- George Bernard Shaw
What is Public Affairs
Public affairs is the umbrella term for a host of expertise in areas such as:
Our president, Chris Ballard, is a former President of the Public Affairs Association of Canada, and is a honourary lifetime member of the group.
Because of CSB Communications Inc.'s strong background in journalism, consumer advocacy, marketing and policy development, we can offer a unique public affairs service.
For example, our media background means we know how to get your message heard by journalists. Use this service to extend your advertising dollars, or help position your company in the mind of the public.
Our experience with leading Canadian consumer advocacy organizations, such as the Consumers Council of Canada and the Consumers Association of Canada, means we know how to help your company gain a competitive edge in marketing and sales, or defuse potentially explosive or nagging consumer issues.
Read below how CSB Communications Inc. can help you build legitimate bridges with consumers.
Our process is consultative and consensus driven
CSB Communications Inc. builds bridges based on trust developed through identifying and nurturing shared values and objectives.
We have successfully brought together the Consumers' Council of Canada and The Consumers' Association of Canada and The Consumers' Association of Canada (Ontario) with Canadian business and government on a number of issues to better understand each other's positions and concerns.
We can organize meetings, run workshops, hold consumer panels (modified focus groups) and undertake surveys -- all to help our clients and consumer advocates better understand each other.
CSB Communications Inc. will help your organization to understand and effectively communicate with the public, government and your employees. We can help you bridge the gaps between your organization and your stakeholders.
CSB Communications Inc. is unique. We draw on many years of experience working with opinion leaders, advocacy organizations, all levels of government and the media across Canada. Our specialty is looking for cost-effective solutions that are 'outside the box.'
CSB Communications Inc. clients include technology companies, banks, insurance companies, aboriginal companies, art institutions, consumer organizations, and federal, provincial and municipal governments.