The single biggest problem in communication is the illusion that it has taken place.
- George Bernard Shaw
Our marketing communications is focused on creating and distributing consistent and properly branded marketing messages to your target market. We utilize both advertising and publicity to get your message to your market.
We know how to run effective advertising campaigns, and get you the biggest return on your advertising dollar investment. From conception through creative, production and placement, we are experts.
Publicity extends your advertising dollar and builds credibility for your brand. Publicity is more than sending out a news release and then waiting for the media to call. It's about incorporating a wide range of tactics to both position and get your brand noticed. Proper planning and execution means you'll have more control over outcomes.
It's all about consumers
CSB Communications Inc. believes only those companies that remain consumer focused are successful over the long-term. Our marketing and public affairs work reflects this fundamental belief.
Consumer focused companies encourage all employees to continuously think about how their decisions impact on consumers, and to act in the consumer's best interest.
Communications is a two-way street. For marketers, this includes engaging in active communications with consumers -- people who can give you insight into your product, your marketplace and even your competitors.
CSB Communications Inc. pioneered the use of consumer panels in Canada to help companies tap into the thoughts, beliefs and knowledge of aware and articulate consumers. Our panel members tend to be thought-leaders in their communities and can give feedback that is generally ahead of the curve. The panels are facilitated in such a way as to gain maximum consumer insight and feedback on corporate messaging.
There is a place for traditional research in preparing market plans, and we are capable of organizing and delivering both quantitative and qualitative studies.
Our sales services
Often companies have an excellent product and even a good idea about how to market it -- yet they lack the final ingredient: Someone to actually knock on doors and sell.
CSB Communications Inc. will create the perfect sales system for your company and product, and even make sales on your behalf. We can provide sales coaching in areas like: Selling to Different Personalities, Dealing with Difficult Customers, and Trade Show Sales.
We believe a good sales person is someone who is interested in selling the customer what they need. A good sales person is always focused on turning today's customer into a life-long customer through superior service.
Trade shows are an important part of your marketing and sales effort, so let CSB Communications Inc. provide the trade show staff training you need to get the best return on your trade show dollars. We're happy to attend and work side-by-side with you.