"Imagination is more important
– Albert Einstein
Frequently Asked Questions
Q. When was CSB Communications Inc. founded?
A. We were founded in 1988 by Chris Ballard, a public affairs practitioner with senior management and business development experience in the public, not-for-profit and corporate sectors.
Q. Where are you located?
A. We are located in Aurora, Ontario -- just north of Toronto. Our work, however, takes us all across North America.
Q. How do we contact you?
A. Call us at 905-713-2740, or toll free at 1-866-713-2740. Or e-mail us here .
Q. Why should we hire CSB Communications Inc. to help us with business development?
A. We use a variety of communications tools to develop your business. Our list of business services includes strategic business planning, marketing communications, website optimization, media and public relations, and sales. Our list of services is here .
Q. What role does planning play in business development?
A. We believe business development is an exercise in good strategic planning combined with excellent execution. Using a communications-based planning process we help management define corporate goals and objectives, marketing and public affairs plans. And then, if required, we help implement those plans.
Q. What is a "communications-based planning process?"
A. A planning process that produces a measurable, structured output is team based, includes input from a variety of stakeholders and promotes creative problem solving. Above all, it is based on active listening.
Q. What is "measurable, structured output?"
A. Planning documents with clear goals, objectives, timelines, responsibilities, and budget implications. Management can use the plan to quickly measure success and make adjustments on the fly.
Q. How is this process creative?
A. Today's business problems require creative solutions. We involve as many stakeholder groups in the research and planning stages as is appropriate. We talk to customers, staff, management, Board members and other experts in your field to understand the challenges you face. Then we use a team approach, possibly in a workshop setting, to "crunch" the data and produce a plan.
The CSB Communications Inc. workshop can involve a number of creative facilitation techniques to ensure all possible questions and solutions are on the table and dealt with. We use brainstorming, mind mapping, SWOT analysis, resiliency mapping, breakouts, and other techniques aimed at getting the most out of team members. We use modern personality and learning style theories to ensure our solutions are inclusive.
Q.What is Strategic Management?
A. Strategic management is the process of specifying an organization's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. It is the highest level of managerial activity, usually performed by the company's Chief Executive Officer (CEO) and executive team. It provides overall direction to the whole enterprise. We have posted more information about Strategic management here .
Q. At the end of the day, how will CSB Communications Inc. help my bottom line?
A. Success does not happen without planning. Success is not an accident. We maximize your firm's chance of success by putting you through a rigorous planning process that results in a user-friendly plan you can implement and measure. And, where appropriate, we ensure the success of the plan by helping to implement it. Successful planning and successful implementation -- that's how CSB Communications Inc. helps your bottom line.