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Content is King! Outdated website content is a main reason why visitors abandon your site. |
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Website Optimization: Content Content, Design and Programming
Content is King When it comes to turning visitors into customers or improving search engine ranking, content is king.
Even the best looking website quickly grows stale if content is not refreshed on an on-going basis. Returning visitors often leave if they don't see anything new. Old information or pictures quickly mark your site as old and stale. Search engines will start to ignore you. People looking for information about your service or product must quickly and efficiently find what they are looking for. Or they'll leave in frustration. If you are building a website from scratch, or refreshing a current one, CSB Communications Inc. can help with content that motivates visitors to stay, and search engines to continue to rank you. Copywriting Our writers will quickly write copy to professional standards for your website or for any other corporate need. Whether you require a product announcement, a media release or a new management biography, CSB Communications Inc. can craft the words.
And because our writers know how to optimize editorial for search engine compatibility, you'll be assured that the content we produce is as descriptive as possible to help with your search engine placement. Website design By design we mean more than graphic design. A CSB Communications Inc. website will contain the right information and offer the correct functionality, and it will look like your company.
In other words, it will be designed to give you a solid return on your investment. We start your website by putting your firm through our Internet Communications Analysis. One outcome of the interview is our ability to develop a site map that outlines what goes where on your website. Then we work with you to create the content -- words, pictures, illustrations and charts -- to put on the website. We believe in the 3-30-3 rule, which states that you have just three seconds to capture the attention of a visitor to your site through good graphic design. Once you've got them for three seconds, they'll give you 30 seconds to read the copy on your front page. If they're still interested, they'll give you at least three minutes browsing your website. Website Programming How your website is coded is critical to whether search engines are capable of fully indexing your site.
Is the text readily available for scanning by a search-bot? When your search engine ranking is dependent on the search engine being able to easily read your entire site, you don't want to mess things up. CSB Communications Inc. ensures the programming used to build your site is search engine friendly. Our three steps for website optimization
2. Content Design Programming 3. Maintenance Back to Website Optimization main page Back to Internet Communications main page Contact us |
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