Leland Thomas

Lee Thomas is ...

Leland Thomas has won awards in advertising, marketing and sales in his 25-year career. His experience encompasses B2B and B2C marketing and sales with a special focus on business development and new product introductions. He is an engaging and skilled trainer and seminar leader, an insightful consultant and a results-focused contract executive.

His background includes advertising agency experience working on accounts such as Texaco, Hiram Walker, Toshiba, Syncrude, Government of Canada, Harvey’s, Swiss Chalet, Mr. Submarine, MAI Computers amongst others. Leland was Director of Marketing for Burger King Canada actively launching new products and services and leading the chain in both sales and profit growth. In sales, he won the prestigious President’s Award as North America’s outstanding sales representative for Gannett Outdoor. As a partner in a sales agency, he was responsible for a re-launch of Canadian Airline’s in-flight magazine and for the market research which helped to propel it to an equal footing with a long-entrenched rival. As a consultant, Leland has helped a major video-post production company re-engineer their marketing and sales efforts and optimize facility utilization. He has served on industry committees with the video production industry and telecommunications industry. He has consulted with several software developers and ASP’s in business process optimization and digital asset management/knowledge management. In addition, he has worked in corporate training and development with a major Canadian College. Other recent clients include Jazz Media Network, Konnect Corp., Hiram Technologies, Collett e-Business Inc., and Midnet Inc.

Leland is a member of the Strategic Leadership Forum, and has served on the Board of Directors of a variety of visual arts organizations (Ontario Crafts Council, Ontario Potters Guild, Young People’s Theatre), Cathedral Bluffs Yacht Club and as an assistant scoutmaster for the 7th. Thornhill Sea Scouts. An avid sailor, he finds many parallels between sailboat racing and corporate performance. Leland has a Bachelor of Arts Degree with Specialized Honours in Business and an MBA from York University and holds a Certified Advertising Agency Practitioner certificate from the Institute of Canadian Advertising.

When Leland isn't working with CSB Communications Inc. or sailing, he's president of Leland Thomas & Associates.

E-mail: lthomas@csbcommunications.com