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Regarding websites, words make the sale. The visual is important, but it is less important than in print or TV.
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Client Tools Seminal speech on race relations and American politics
No matter what your politics, Barack Obama's speech on race relations and politics gives one pause for reflection. Written by Obama and delivered as he faced pressure to denounce his former pastor, his content and delivery is nothing short of awe-inspiring. Click here to view it. City of Toronto's Creative City Planning Framework released The City of Toronto has released its creative planning framework that sets out how, in the words of Mayor David Miller "We must put creativity at the heart of Toronto's economic development strategy." Click here to access the City of Toronto's website page containing the document. The state and the digital farmer In a recent speech to the Institute of Public Administration of Canada, Treefrog Interactive CTO, Sean Stephens, argued that the Internet is no longer a luxury for many Canadians, but an economic necessity. Were the Internet to disappear tomorrow hundreds of Canadian businesses would cease to exist – and therefore would not be supporting the Canadian economy. Stephens outlined what government, and business, must do to ensure the health of the Internet in Canada. FULL ARTICLE Executive intelligence Author Justin Menkes has written a thought-provoking book on what he believes to be the key "intelligences" required by stellar executives. Heard about IQ and EQ? How about EI? Check out Menkes' list of 17 traits. His book is Executive Intelligence, and is published in Canada by Collins ($37.95). FULL ARTICLE A strategic management primer Strategic management is the process of specifying an organization's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. FULL ARTICLE Management effectiveness In management, the ultimate measure of management's performance is the metric of management effectiveness. FULL ARTICLE A strategic planning fundamentals primer Strategic planning is a way to identify and move toward desired future states. It is the process of developing and implementing plans to reach goals and objectives. This article looks at strategic planning in a generic way so its content can be applied to any of these areas. FULL ARTICLE A marketing fundamentals primer Traditionally, marketing has been a term applied to the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. FULL ARTICLE A sales fundamentals primer Sales, or the activity of selling, form an integral part of commercial activity. As a practical implementation of marketing, it often forms a separate grouping in a corporate structure, employing separate specialist operatives known as salesmen (singular: salesman or salesperson). FULL ARTICLE A branding fundamentals primer A brand represents the holistic sum of all information about a product or group of products. This symbolic construct typically consists of a name, identifying mark, logo, visual images or symbols, or mental concepts which distinguishes the product or service. FULL ARTICLE A beginner's web glossary Beginning with Anchor and ending with XML, this glossary is a good place to start your search for an Internet term. FULL ARTICLE Spamdexing Spamdexing or search engine spamming is the practice of deliberately and dishonestly modifying HTML pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a dishonest manner. FULL ARTICLE Link popularity Link popularity ("link pop") is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings. FULL ARTICLE |
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